Our Story

Nature’s Oasis has been owned and lovingly nurtured since 1993 by Sherri and Jeff Watson, who met while attending Fort Lewis College in Durango, Colorado. When they first bought their original small store, located on North Main Avenue, they had a dream to expand it and become the area’s most trusted and largest natural and organic market. Over time they moved from their humble small beginnings to their mid-size store that was located in the middle of downtown Durango. In the mid-2000s they broke ground on their current location two minutes south of downtown Durango. Despite some incredible challenges, they saw their dream become a reality when they opened their doors at 300 S. Camino del Rio with a new and beautiful eco-progressive building. Now, Nature’s Oasis is truly Durango’s long-standing and largest Great Natural Market.